Daniel Wellington wanted to elevate their approach to the "Moment" Campaign that had been executed around the world utilizing influencers and diving into their own life journeys. For their American spot, the goal was to create a cinematic narrative that could amplify the subject's real life story into a relatable moment for all audiences.

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Brittenelle's story provided us with the ability to approach her journey by creating a "road-trip" film where she is seen driving with a purpose and a sense of direction, yet, highlighting an openness to where that road might lead her.