is a director + creative duo

co-founded by siblings Salvador + Aldo CHACÓN

Current + past clients include adidas, bbc, disney, red bull, spotify + more.

live action + stills + creative direction

concept work: NIKE AIR ZOOM PEGASUS

project: NIKE AIR ZOOM PEGASUS

The Nike Air Zoom is an unparalleled creation that combines human ergonomics with advanced design technology and materials. The shoe has an all-new forefoot cushioning unit and foam for maximum responsiveness.

 

The result is a durable, lightweight trainer designed for everyday running.

We wanted to visually accentuate every detail from the shoe’s design while creating a style that reflects the concept behind the Air Zoom.

Concept

Directing

Art & Creative Direction

Editing

Graphics