concept work: NIKE AIR ZOOM PEGASUS

project: NIKE AIR ZOOM PEGASUS

The Nike Air Zoom is an unparalleled creation that combines human ergonomics with advanced design technology and materials. The shoe has an all-new forefoot cushioning unit and foam for maximum responsiveness.

The result is a durable, lightweight trainer designed for everyday running.

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We wanted to visually accentuate every detail from the shoe’s design while creating a style that reflects the concept behind the Air Zoom.

Concept

Directing

Art & Creative Direction

Editing

Graphics