is a DIRECTORIAL + creative duo

c0-founded BY siblings Salvador + Aldo CHACÓN

CURRENT + past CLIENTS include adidas, SPOTIFY, disney, red bull, Daniel Wellington + STOLI.

live action STILLS +creative Direction

concept work: NIKE AIR ZOOM PEGASUS

project: PROPELLA E-BIKES

The main focus that Propella E-Bikes wants to deliver, rests in the idea that riding an electric bike should feel as if you were riding a regular bike + the benefit of increased assistance in speed and power on everyday rides that are not meant to be a work out.

With the idea of speed + everyday activities, we though of a journey that would highlight the different landscapes a Propella rider could experience in any given day and how those could be navigated with the power and simplicity that Propella E-Bikes offer.

Concept

Directing

Still Photography

Editing